Durban Marketing Guru

Fran Piggott The Marketing Guru in Durban

Breath Oxygen Into Your Marketing

Durban Marketing Guru, Fran Piggot “Breathes Oxygen into your Marketing”

Hello to 2012, would you believe BlogBizBuzz has now officially been online for three years and I thought I had some pretty good business plans, (well that is what I thought).

Then I attended a Workshop where I learned from The Marketing Guru – Fran Piggott, just how to take my whole online business even one step further.

Want to Increase Your Profits in Any Economic Climate? Here’s How! Answer some questions Fran will ask you before going any further.

Is your business stagnating?
Can’t see a method to attract new customers?
Are your sales figures in the same place as they were twelve months ago, or even lower?
Not sure who to ask for help?

All too often, we get stressed to a point of being unable to think clearly about how to move our business forward. Just leaving you feeling isolated with no clear sense of direction, like a small boat running the big blue seas with no fresh ideas to move forward. Having your own business is one of the biggest challenges you’ll ever take on, for many business owners, the reality is very different to the idea, it might be time for a reality check.

Are you unsure of your next step. If your business isn’t growing, do you know what’s stopping you from expanding your distribution list, or increasing your sales by using your current established client base?

During tough times like these, business owners tend to focus more intently on cutting costs, rather than on activities like Marketing to grow their sales. Truth is, it does not matter how great your business idea or product is, it will fail without a well-established MARKETING STRATEGY designed to get your message noticed by your audience, clients or possible customers to increase your profits.

Most businesses get lost on the sea to success because they don’t know HOW to get there. Your marketing strategy is your navigational guide to achieve business success, it needs to be relevant and effective.

What you will accomplish by attending The Marketing Guru Workshop and here are 8 key distinctions which will make you a Winner

Self manage yourself productively
Understand how to analyse your sales, customers, products, sales staff performance, attrition rate and debtors.
Research the market trends, market positioning, demographics, market wants and competition.
Redefine your target market, segment and build a sales funnel of qualified prospects.
Understand how to set your sales targets, allocate sales ratios for your products and sales staff, staff incentives.
Determine your product offering and pricing.
Boost your sales quickly with an up-sell, cross-sell, resell and packaging products and services, joint ventures, continuity products.
Understand the keys to selling and your marketing mix.
Promote your products or services through various distribution channels.
Set-up an annual marketing campaign plus monthly implementation.

If your strategy is out-of-touch or non-existent, Fran Piggott – The Marketing Guru has the solution to your problem.

As an experienced Marketing Strategist, she has helped many small business owners and professionals overcome obstacles to business growth and re-discover their passion for their business. Fran’s years of hands-on experience means that her strategies and tools are well-researched, proven, and relevant to present-day market conditions.

With Fran’s guidance and ongoing assistance, you will be able to select from a range of Marketing Guru tools and techniques, placing you firmly back on the map no longer lost to sea. Seclect from expert one-on-one sessions or attend one of the small group workshops.

Whatever your marketing needs, let The Marketing Guru help you to understand how to analyse your sales, set your sales targets, and successfully promote your products or services to achieve your goals.

Developing an effective marketing strategy requires a combination of business know-how and innovative thinking. Working with Fran, you will establish a tailor-made Marketing Strategy Blueprint and Action Plan designed to grow your business, TODAY and into the future.

South African’s living in Durban or the surrounding area this is for you. Here is the link to put your business sailing into the sunset of success with a smile on your face contact The Marketing Guru – Fran Piggott for more information.

My recommendation of the year 2011, I have grown in leaps since attending a workshop, having some undivided attention and sharing with a group who keep contact.

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Thought for Today: “Beware of your inbox, it is nothing but a convenient organizing system for other people’s agendas. Your goal is to always keep the main thing, the main thing in your life, whatever it may be. Focus today. Use your psychology, physiology, productivity and persuasion skills to amplify your energy and results. It is your time. Today: Live, Love, Matter.” Brendon Burchard

Daily Gangster Heists

Daily Gangster HEISTS resumed January 4, 2012

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If you are a business owner looking around for top-notch how-to programs (such as training, marketing software, tools, sales books and other much needed resources…) The Daily Gangster is likely to be a one-stop-shop hangout for you. Not since the times of Frank Costello, has there been a killer place to find so many of the kind of trainings and tools you want at those killer fire sale prices everyone loves.

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The Daily Gangster changes everything. Thankfully, the violin case can remain in the closet. Everything is 100% legal. Best of all, every daily heist you make will have you smiling like a bank robber! Deal after deal after deal after daily deal. What’s not to like?

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Thought for Today: “The world is like a minor, if you face it smiling, it will definitely smile right back” JG6D5V3JCTSW

Facebook Marketing

Marketing Facebook in Business

When it comes to connecting with others and letting people know you exist, Facebook is “King” in business marketing. It’s almost got to the stage where if you don’t have a Facebook account you might as well not exist.

Harsh, but true. So if you’re a Facebook novice but for the sake of your business you’d really rather not be, read on to discover how to make the most out of the don of social media networking websites…

Make Friends

Whether you cringe at the idea of going into a new room and talking to new people, or are a total social butterfly. Neither matters in the virtual world because you’ll becoming face to face with no one. So, that said, making friends should be easy, right?

Don’t worry, Facebook friends and real friends are two very different things. You don’t need to know what your Facebook friends get up to on a Friday night, heck you don’t even need to know them personally. Remember – what we’re doing here is building a list of people so you can get your business out there.

If you’ve just opened your Facebook account and so far you’ve got a total of three friends, you’re going to have to do some leg-work. First up, use the ‘find friends’ tool that you’ll see at the top right hand of Facebook.

And here’s where you need to put all feelings of desperation aside because this is not about you, this is about your business. And yes, it’s time to start adding ‘friends’.

Ok so they might realistically be more like acquaintances, people you’ve met once, or a friend of a friend but go ahead and add them because it means more people who’ll get to know about your business.

Find Groups

So you’ve exhausted your friend list – it’s time to try another tactic: groups. For this, you need to think about your business – what are you selling, doing, what interests is it related to?

Once you’ve come up with a few keywords, enter your search words (one at a time) into the Facebook search bar at the top of the page. The next page will show a list of options down the left-hand side, click on ‘groups’. You’ll then be shown a list of groups relevant to the keyword you typed in. Next thing to do – start joining them!

You’ll now belong to a group which is related to your field, and with a whole load of people who’ve also joined and ‘like’ this particular thing.

From now on in you can start posting things to the group wall – but don’t just make it plain old advertising. Try and stick to interesting and fun stuff, or ask questions that might spark off debate.

The more active you are in these groups, the more the group members will see you. And the more often they see your little profile picture popping up, the more likely they are to click on it and see what you’re all about.

Create a Fan Page

Hopefully by now you’re becoming a little more Facebook savvy, you haven’t spammed any of your groups with advertising messages about how great your business is, but you have been participating in group banter.

Ok, so now’s the time to take things up a notch by creating a fan page for your business.

To do this you need to go to the Create a Page page here and choose the category which your business fits in to. If you click on local business or place for example, you’ll be asked to fill in a bit of information about the business in question. From here on in, it’s very user friendly and you shouldn’t have any problems getting to grips with it.

Make People Sit up and Take Notice

Now you’re well and truly embroiled in all things Facebook, how can you make sure people are actually taking notice of what you’re doing?

Yes you’ve been engaging in conversations, sparking thought, and getting involved, but if you want to give your business a boom it’s time to do one thing: run a competition.

Everyone loves a freebie, right? Right. And it’s easy to run a competition on Facebook – you can ask people to simply ‘like’ your fan page to be entered into the prize draw or ask them to ‘like’ it and then recommend your page to a friend for instance. Generally, the bigger the prize the bigger the ask you can make.

Post details of your competition on your wall, on friends’ walls and on your group walls and (if your prize is halfway decent) before long you’ll have scores of people liking your page and spreading the word.

We hope this post has been useful when it comes to the basics of Facebook marketing. If you’ve got any comments or suggestions you’d like to add, please get in touch!

About the Author of Facebook Marketing in Business:

Olivia Lennox, prolific web-writer and and social media viscount, is an avid reader and reporter on online marketing campaigns and best practices. She also blogs on a variety of other online marketing disciplines.

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Thought for today: “Life affords no higher pleasure than that of surmounting difficulties, passing from one step of success to another, forming new wishes and seeing them gratified.” Samuel Johnson