Web Copy Checklist

Have a good and clear Headline that grabs the readers attention, and makes them want to read more…

Does your headline grab the readers attention and compel them to read further? It is essential that your headline can do that. Web surfers generally move about on the internet very quickly. Research says ”that you have a matter of seconds to catch your website readers’’ attention, or they will move on. That is why your headline is so important.

Make the ‘lead in’ to appeal to their needs, and wants. Start building rapport right away!

Do the first few paragraphs of your sales copy reinforce the headline, and convince readers to continue reading? You can do this by relating to your reader, and letting them know that you feel their pain. Tell them it’s alright! Its your job to sell the solution to their problem.

Sell the benefits, not the features. Tell them why a certain features will benefit them…

Does your sales copy sell the features or the benefits of your product or service? For example, does your site try to convince your readers that your vitamin C product is the best, or does your site try to convince your readers that your vitamin C product will give them the most health benefits?

Have a clear and direct call to action, and tell them MORE than just once!

Does your sales copy clearly and compellingly tell your customer what action they should take after reading your website? (usually the desired action will be to buy your product). You must make sure that you tell them more than just one time… 2 to 4 times on the sales page is good.

You need to start building trust and assurance with your reader right away – You are the expert, so be the expert!

Your prospects will only buy if they feel comfortable doing so. There are several things you can do to make them feel more comfortable buying from you, such as: Displaying your picture, Displaying your contact data, A membership with the Better Business Bureau, etc. A Guarantee, A secure server logo…


Parting word for today: “I put all my genius into my life, I put only my talent into my works.” – Oscar Wilde

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2 comments to Web Copy Checklist

  • Yvone Kreider

    This is a wonderful write-up, I discovered your website looking around aol for a similar subject and arrived to this. I couldnt come across to much alternative info on this blog post, so it was pleasant to locate this one. I probably will end up being returning to look at some other articles that you have another time.

    • Hi Yvone,

      On visiting your site I see you have it up for sale, the site name sadly has no meaning for search engines to find you. Keep reading and researching especially in SEO and keywords how and where to use them effectively and good luck going into the future.

      Kind regards,

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