Showing up in the search engines will take some time so be patient!
If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain. It will take some time before your web site will show up in a particular search engine, like Google, so it is better to use the one that you currently have instead of switching to a new one.
Make sure you know who you will be targeting, and make your site something they will love – so they stay!
Make sure that your target market will get ‘hooked’ on your web site. Once the search engines show the link to your web site, their job is done. When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.
Find the right keywords, and make sure you use them as much as you can without looking “spammy”.
You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site. Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.
Design the site with your target market in mind that they can instantly relate to the site, and stay on it!
The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size. Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.
It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.
Regularly update the content of your web site so that old and new users can find something new…
Search engines love blogs for that reason, its constantly being updated with more information, so make sure you keep your content fresh. And keep going with the content, so that your old readers will find something new to read, and RETURN to your website.
Use web 2.0 services to get some free traffic and gain some cred. in your market!
Using web 2.0 services will not only get you more traffic, but being a part of the COMMUNITY will allow you to get closer with your readers. They will trust you more, and they are more likely to use your products and services.
Closing thought: “Remember, if you ever need a helping hand, you’ll find one at the end of your arm. As you grow older you will discover that you have two hands. One for helping yourself, the other for helping others.” – Audrey Hepburn