Blogging & SEO

Keep on the path

Blogging - Stay on the Path with SEO

You Have Been Duped! – An SEO Lesson From Brad Callen

By Brad C. Callen

So a concern of many webmasters out there is the idea of duplicate content. With all you read out there today I am sure this has crossed your mind from time to time as it has mine.

The idea of Google being the 800-lb gorilla is a long standing one and thinking that maybe some how and some way they have the ability to screen the internet for duplicate content on the fly sounds CRAZY but we always perpetuate the idea as paranoia is much easier to believe than fact in many cases.

I mean think about this for a second just in terms of computing power:

1. Google shows a cached version of your website and not the actual site listing in its results. This means that Google ACTUALLY STORES information about your sites pages and updates them on the fly.

2. Google’s index likely contains BILLIONS of webpages.

So what this means is that for Google to determine if your site is an exact copy of another persons website than it has to store your pages content and screen that content against its ENTIRE active index…sounds nearly impossible as far as I am concerned.

To boot you have to consider this is happening simultaneous to the active crawling and indexing and re-indexing of new pages in Google.

I hope this is putting a little bit of perspective to the situation for you. Let’s further the concept. I will take an article from EzineArticles

Now let’s make the assumption that there is a duplicate content filter. If that is the case Google will eliminate all duplications of this article from its index and a phrase match for this article title will only return 1 result, the one it considers to be the best right?

Yet somehow there are 162 results for that title. You can do this for every article title you test. Try it for yourself…it works and it is still the basis for article marketing and why article marketing still works.

Now this comes on the heels of an interesting article from Google which should further dispel any remaining myths you may have:

As SEO experts have been telling us for years there is NO DUPLICATE CONTENT PENALTY!

Ok….that is a little bit of a lie.

There are 2 types of duplicate content: external and internal duplicate content. Let’s take the first of the two.

1. External duplicate content.

External duplicate content is very similar to the example I just posted above where you see multiple copies of the same content on DIFFERENT WEBSITES. That last part is very important there as it separates what could be considered as a penalty but in reality it is just competition.

So how is it that 162 sites can list the exact same article in Google and they allow it?

The quick answer is that they really don’t care. Yeah it may be muddling up the index but if a site or page is still showing in the index it is because they have enough authority or link clout to be there. Pages will be removed from the index if they get stale or have no links pointing to them for example but not for duplicating content.

The real issue becomes how can you soar to the top with a site that has re-purposed content? I am inclined to say its not easy and more importantly its just not a good idea. If you are using content to build your website AND to promote it be sure to do this:

1. Your sites content is unique to your website

2. Your promotional content (PR’s, articles, etc…) belong outside of your website

This makes your life a lot easier. IT IS NOT FOR DUPLICATE CONTENT THOUGH. It’s to avoid competition with those with the same content. If you must republish content from another website make sure you add some commentary or additional content around it. This can include images or other variations of media and your doing this for your visitors sake. You need to stand out, not repeat what others are doing.

Bottom line, with external content the site with the most links and authority in Google will always win. Same as with keyword competition.

2. Internal Duplicate Content.

Ok this is as real as it gets but for the same reason. Its a web filter to keep you from competing for yourself but its a lot simpler to handle than you think.

This is important for the following individuals:

a. If your running a CMS out of the box

b. If you are running an eCommerce platform

c. If you are pulling pages and having them autogenerated

These are just a few examples of people who have had issues with internal duplication.

When Google does index your pages it will look at your title tags and meta descriptions and one of the evaluating factors it uses to determine to actually list your pages are the uniqueness of those tags. If my shopping cart system has 10 products which are all “shoes” and that is what I use as my page title for all of them and the meta description for all of them is “tennis shoes” Google will look at all 10 and simply choose the best 1 to list.

This is a big and easy fix and something I would advise for both usability and for regular old good SEO.

Every page NEEDS a unique title tag

Every page SHOULD HAVE a unique description (or at the very least enough unique content to differentiate it from the others pages on your site)

So rest easy. There is NOT a duplicate content penalty from Google. If you site is not ranking I can assure you its because of the lack of links targeting your core keywords so go out and start link building!

About the Author: Brad Callen is the founder of Bryxen Software, Inc. and has a passion for internet marketing and creating software products that will benefit the internet marketing community. Checkout his products at


Permanent Link:


Quote for today:  “The real success of patience is to find something to do in the mean time.” – Unknown

Please follow and like us:
Follow by Email2k

35 comments to Blogging & SEO

  • I Like you blog, I´m bookmarking it!

  • Jon T Washington

    I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post

    • Hi Suan,

      Every bit of help when you start out is great and I really appreciate that you stopped by and took the time to leave a comment. Certainly look forward to future visits.

  • Your Internet marketing strategy must be able to convert its customers repeat buyers. Make sure you can spin off your product or create improvements to the original products to restore them to buy. A list of 100 buyers is probably worth more than a list of 1,000 people who have shown interest in your product but have not purchased.

  • Kingwood

    Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out! I love what you guys are always up too. Such clever work and reporting! Keep up the great works guys I’ve added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I will visit your blog regularly for some latest post.

    • Hi Kingwood, Yes I will be adding more video together with slide shows, your support and comments help a blogger on their toes and moving with technology.

  • halloween headquarters

    Thank you for such a fantastic blog. Where else could anyone get that kind of info written in such a perfect way? I have a presentation that I am presently working on, and I have been on the look out for such information.

  • Engemann

    This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work.

  • Lucena

    This is my second visit to this blog. We are starting a new initiative in the same category as this blog. Your blog provided us with important information to work on. You have done a marvellous job.

  • Helmke

    Well, I have been reading your blog posts daily and the reason I come on your blog frequently is its compelling content… Regards…

  • Couts

    This is my second visit to this blog. We are starting a new initiative in the same category as this blog. Your blog provided us with valuable information to work on. You have done a admirable job.

  • blog comment submission

    Very informative text. I’ve found your site via Yahoo and I’m really glad about the information you provide in your posts. Btw your blogs layout is really broken on the Kmelon browser. Would be really great if you could fix that. Anyhow keep up the good work!

    • K-melon should work with Firefox. I use Mozilla Firefox and check my blog in Internet Explorer, really don’t have a clue as to why it is giving you uphill. I have heard the Google Chrome gives problems with some software. Will try to find a way to sort out the issue and thanks for letting me know.

  • If you don’t mind me asking I just wanted to get the scoop on what is the difference between blogenenigne and wordpress blogs? Is it easier to use or more efficient? I amseeing a lot of blogs powered by this software popping up lately and wondering if it is better or not? Thanks…

    • Hi, I took a look at blogengine since I had not heard of it before. is stable, continuous updates, and exceptional tips from Joost de Valk. Handy plugins and themes are available together with a lively forum, so I have been ‘sold’ on WP from the beginning. Take time and read before purchasing, it may save you to pay for a hosted domain name and own your site, when you build a blog with a long term plan in mind.

  • Penticoff

    Recently, I didn’t give so much thought to writing comments on blog entries and have left comments even less. Checking out your insightful page, will probably encourage me to do so more regularly.

    • Leaving comments and replying to visitors is the fun part of blogging, use your own name to become known in the community, it helps build your profile. Your comments as always are appreciated.

  • I read your articles and get a lot of info that I never know before. It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about!

  • Steve

    Every bit of help when you start out is great and I really appreciate that you stopped by and took the time to leave a comment. Certainly look forward to future visits.

  • Miyagawa

    You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

    • Hello, This article was written by Brad Callen – if you want to understand SEO I would suggest you visit Brad at SEOLinkVine. I have no affiliate link to Brad, just enjoy the manner in which he tackles this topic.

  • Parco

    Interesting article. Were did you got all the information from… :)

  • wawanesa insurance

    Thank you for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such great information being shared freely out there.

  • Good luck with your presentation and thanks for leaving a comment, always appreciated.

  • Not every page that links to you is given equal “voting power”. Pages that have a high PageRank have more voting power than pages with low PageRank. This means that the “boost” a link gives to your own PageRank is closely related to the PageRank of the site that’s linking to you.

  • Bhushan

    Such a nice blog. I really appreciate this. Keep continue posting.


  • Hi thanks for the interest and yes you will find me on
    and There used to be links for both that I must go and
    check on.

  • facebook video

    I’m not sure where you are getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information I was looking for this information for my mission.

  • Hi, great information. Im very enjoyed to read. Keep good work.

    Thank you

Leave a Reply




You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>