List Building


List Building is 'Bread & Butter' to Internet Marketing

List Building-Your Bread & Butter!!

Having been on the blogosphere for close onto two years and ready to pull my hair out with getting List Building GOING is easier said than done. Some days I feel like screaming with frustration and sad to say I know there are a lot of us in the same boat.

Today I have decided to Get It Together and put first things FIRST – List Building is ‘First and Foremost’ place to start!

“Bread and Butter!” That is what people say who are walking along and an obstacle comes between them. They release one another’s hand and walk on either side of the obstacle, then rejoin hands and say, “Bread and Butter”. It’s symbolic. Bread and butter belong together.

Another way the term ‘Bread and Butter’ is used is to denote the main substance of an enterprise. “That trick is his ‘Bread and Butter’ trick.” This means that it is the backbone of his act and that he depends on it and relies on it regularly to sustain him.

Both interpretations of the term ‘Bread and Butter’ apply to list building and Internet Marketing. You just can’t have one without the other. You can’t separate the two because they belong together and, likewise; they are the sustaining part of an Internet marketers business.

List building is the first, most important and most constant of all the tasks that Internet marketers engage in. Their lists are their bread and butter and their lists and their businesses belong together. Neither can exist without the other.

You won’t have to wander around the Internet very long before you will find people saying that list building just isn’t important…  and that it isn’t even necessary. Don’t you believe one word they say! It is nonsense – A List is a Must!

Most probably the worst internet marketing advice available anywhere – not building a list is just downright dangerous advice to follow.

List building is absolutely vital… it really is your bread and butter. Without a list, you are simply without a business.

The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send!

It would take but one “quick email” to do a lot of damage, and if you send this out to hundreds of people, you’ll never get the fine paid off – at least not in just one lifetime.

Do you NEED an opt-in list? YES!  Your list is your bread and butter. Pay for a reputable Auto Responder service such as aWeber or similar, where a double opt-in is automated and will keep you from landing yourself in trouble.

Now, let’s discuss ways in which one can go about building the opt-in list. There are several ways that have been proven to be very effective list building techniques.

One way to build your opt-in list is to write articles and submit them to article banks. (Stick with original content!)

If you weren’t blessed with any writing ability at all or if you simply do not have the time to devote to writing articles, you can have articles written for you by ghostwriters.

From my own experience, do not use PLR articles you have purchased and place randomly onto Article Sites. This may get you into trouble, do not  tarnish your name, write articles from your own wealth of experience and knowledge.

These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website.

Need ideas, look at my Resource Reviews on this blog, I only promote what I use, from people I trust and respect.

Another proven list building technique is to join and post to blogs and forums that are dedicated to a topic that relates to the products and services that you sell.

You must be careful not to post blatant advertisements on these sites. That’s a big no-no. You will need to post 3 to 5 times each and every week to these sites and your signature tag on your posts needs to be your name and a link to your website.

Exchanging links with websites that sell products and services that are complimentary to, but not identical to the products and services that you sell, is another way to build your list.

Now, some marketers do not believe in link exchanges. They object to the idea of two way traffic and don’t think that a marketer should ever post a link that takes traffic away from his or her website.

The key to this however, is TWO way. A link exchange also brings traffic to your website that you might not otherwise ever have obtained, and every person who visits your website is a potential customer or, at the very least a possible addition to your opt-in list.

Then there is paid advertising to consider for the purpose of list building.

A PPC (Pay Per Click) campaign is not free, of course, but if your list is greatly increased because of it – then it will be money that has been well spent. PPC campaigns are very effective tools for list building, and more especially so if you can give something away for free. People do love ‘free’. Free reports… free utilities…  free E-Books… if it’s free, it adds to your ‘bread and butter’ opt-in list.

A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to the topic of your website and to the products and services that you sell.

E-zine advertising is much targeted advertising that has proven to be effective, as well as cost effective. The people who see your advertisement are the very people who are most likely to buy the products or services that you sell, and join your opt-in list, did I mention that it is cheap? You can usually get an advertisement in an E-zine for $30 or less.

The well established and savvy Internet marketers all know just how important list building is. List building is at the top of their ‘to-do’ list every single day.

List building is never considered a side effect – it is the object of their attraction to every enterprise. They know that their lists really are their bread and butter.

Marketers fully understand that without their lists that they are without a business and you should believe that with all your heart because it is true.

Come join me in List Building – Growing and sharing together without all the hassles and frustration.


Thought for Today:   “Our customers are our bread and butter, so treat them with respect.”

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19 comments to List Building

  • Wendi Valrie

    I am normally not one to post my opinion on people's sites, but for your article I just needed to do it. I have been searching around your site a lot nowadays and I'm super impressed, I think you might really become a main voices for your market. Not sure what your workload is like in life, but if you began commiting more time to writing here, I'd bet you would start getting a lot of visitors eventually. With ads, it could become a sweet reserve revenue stream. Just an idea to ponder. Good luck!

    • Hey Wendi,

      You are obviously from the online community, the work load is hectic – but fun. Thanks for the advice and enjoy your week.

  • Kevin

    Searching for this for some time now – i guess luck is more advanced than search engines :)

  • I'm really to be finally posting online after all these years. There really is no mystery about it, is there? I just dropped by your blog and had to write something. I'm a recent college grad, journalism major if you must know, and I absolutely love photography. I've got my website up but it's nothing to boast about yet. None of my stuff's been posted. Soon as I figure out how to do that, I'll spend the day posting my best shots. anyhow just thought I'd drop a line. I hope to return with more substantial stuff, stuff you can actually use. SPG

    • Hi Sara,

      Your style of writing is awesome, full of imagination and gives the feel of what you are like. Just keep writing and posting, don't panic and the photo's will follow and if they are anything like your expressive writing it will be a breath of fresh air going through the blogosphere. Thanks for sharing and enjoy your day.

  • Theo

    Hi there! Is it alright that I go a bit off topic? I'm trying to view your domain on my iPod Touch but it doesn't display properly, any suggestions? Cheers! Theo

  • I agree, persons often think you will discover all these crazy ingredients in Look for engine that you require but in the end of the day it all revolves close to high quality content, branding and user encounter. Should you fill individuals voids more than time you create rankings.

    • Hi,

      You are offering a lot on your site except your name or contact – suggest you personalize a bit, good luck and thanks for your input.

  • McGeough

    This really is my first time i visit right here. I discovered so many interesting stuff in your blog particularly its discussion. From the tons of comments on your content articles, I guess I am not the only one having all the enjoyment right here! keep up the good function.

    • Hi,

      Love your site and thanks and leaving a comment. Just one request when writing your articles use your name – that is on your site, instead of "Admin", you giving some nice info there. Also put up an "About" page with contact information.

  • The internet can nominate you luxurious but not if you use basically flawed techniques such as scams and spam. Affiliate marketing is 100% valid and practically guarantees you a huge day-to-day paycheck with virtually no start-up investment! Not only that, but it's also super easy because it does not require any physical merchandise at all!

    • Hi Ellsworth,

      My pet bug is that people will not use their own names when leaving comments on a site Grrrr. How can you communicate with "Mr. MP3"? In fact of recent I will not reply to 'unnamed ' visitors.

      There is no guarantee in life and nor are there huge day-to-day pay checks with virtually no start-up investment.

      Start up investment might come at a premium price in time and not money! There is no fast money, no easy way to earn a living, but yes you can achieve without having to obtain physical merchandise.

      Cheers for now and enjoy your day.

  • Charlotte Simpson

    This is a really well thought out post. I certainly enjoyed reading it. Thanks

  • Hey – wondrous blog, just looking around a few blogs, looks a very fine platform you're having. I’m currently using WordPress for a few of my blogs nonetheless looking to alter one of them over to a platform similar to yours as a general trial run. Anything in particular you would propose about it?

    • Hi – I have stuck with Atahualpa Theme and enjoyed working with it, your blog looks pretty effective, cheers and enjoy your blogging.

  • Tim IMGIGClub Junck

    Hey Joan,

    Great summary of this critical idea! I'm actually just about to launch an entire site around the idea of building a list. In fact, my Get-It-Going Club's goal is to have 1000 people build profitable lists of at least 1000 members or more!

    One resource that I've got – with a free offer to kick things off – talks about building a list from Free Giveaway sites. If anyone wants that, it's at ..

    And just a personal thanks, as well, for joining my FREE forum and posting an introduction and a question. I really appreciate that support.

    Tim 'Get-It-Going' Junck

    • Hi Tim, Thanks for the visit it is appreciated, I was going to blast your site off soon for my visitors to consider joining. For those who have not read previous blog posts here, I have been in contact with Tim the Techie Guy for some time now and we are challenging everyone to join with List Building. The Guru's started out this way and it is the first and foremost step in online work. So the link to Tim is available in his post here, normally I delete links in comment posts but I personally know Tim, go and take a look…

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