Mailing List – Ezines & Newsletters

List Building Overview – Rate Your System:

Actively Delivering Mailing Lists

Mailing List – Ezines & Newsletters

4 Ways to Build a List – These are the 4 Methods

1.     Ezines and Newsletters

2.     Personal List, Affiliate and Mixed Content

3.     Personal List and Ad Content

4.     Ad List

Deciding to utilize one of these four methods to start out with let’s try to drill down and see which mailing list will suite our business requirements best.

Try using a (*) Star system where 5 ***** is good if maintained and 1 * is bad, difficult, time consuming. (Psst.. Remember You can sign up on the right hand side and get the free e-book and overview to read at your leisure.)

Ezines & Newsletters:

Un-Subscribe Rate ****    Good content = Low unsubscribe rate. Time lapse adding good information or content this can go downhill fast!  Becomes an advertising list and trust is broken = unsubscribe rate will rapidly increase.

Subscription Rate ****    Content is King = becomes viral your subscription rate could increase. It is difficult to persuade people of the quality you offer, so prove to your visitors you are – what you say you are.

Ad Income *****    Excellent steady income; don’t over do it and lose subscribers. Compare to other lists you own where you don’t sell ads.

JV Circle **    Two stars – Why? You already selling ads and JV’s or Ad swaps you are currently involved with other marketers and may reflect the cost at which you sell your ads.  Personal non-public lists are more desirable and are likely to hold more value when put the list on the bargaining table. Joint Venture Affiliate Promotions; income may be made here via a free ad for a percentage of profits. You own a good list and an ad costs low enough, promoters may opt-in just to buy the ad and bypass the need to pay you a percentage of each sale.

Response Rate Over Time ***    Stats vary depending on if your subscribers are interested or not. Freebies = List of non spenders – do not use too many! This will have a negative effect on your profits.  This applies to outside ads that people may have no interest in. Selling the wrong ‘stuff’ to the ‘wrong’ list
could be bad for your subscriber base.

Research/Surveys/Testimonials ***    Handy to get important info from subscribers. Find out what your subscribers want and need. Third party ads can be a distraction – if your content is good and people read and continue to read, this is prime research material. Downside is this is it is not as personal as other list types and may bring in a lower response.

Maintenance Time *    Must be well written with a balance of adverts in the content. Takes a lot of time and hard work, can be fruitful if you enjoy writing.

Definition of the list……………………… Defined as a list of people you have gathered and are sending useful information related to your target market regularly, along with a selection of ads for both your products and other peoples products and affiliate programs. That is a brief description of Ezines and Newsletters using a rating system, so next time we will look at another method that could be used.

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Thought for today: “In the absence of clearly defined goals we become strangely loyal to performing daily acts of trivia.” – Unknown

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10 comments to Mailing List – Ezines & Newsletters

  • Evancho Jackie

    Never knew that it is like that. Live life and learn.

  • Hey, thanks for the info. Actually, is does eat a lot of time and I find it hard. But it’s all worth it. :-)
    My recent post – “What you do today shapes your future”

  • Shanna Beaman

    Great article. I agree that you need to drill down and choose which style of list building best suites you and your business. Thanks for providing such great information. Your thought for the day is superb! I am keeping this on on my board.

    P. S. I really like your free ebook!!!
    My recent post 6 Steps You Can Take Right Now to Turn Your Life Around

    • Shanna, Glad you found this interesting, I love your post and it comes at the right time of the year, start setting Goals at the beginning of the years to flourish throughout and not waver. Thank you for visiting my site.

  • With havin so much written content do you ever run into any problems of plagorism or copyright infringement?

    My website has a lot of completely unique content I’ve either

    written myself or outsourced but it seems a lot of it is popping it up all over the internet without my agreement.

    Do you know any ways to help stop content

    from being ripped off? I’d definitely appreciate it.

    • Libby if people find articles so interesting that they steal it, there is not very much that you are able to do about it IMHO! They only suggestion I would have is write to the website owner and ask them where they obtained the information and if they would like to use it perhaps have the decency of giving the credit to you via your URL link being a clickable link from their page. I see you run a Wiki, unfortunately most believe Wiki to be free resource material, however a link giving you the credit would still be the ethical thing to do.

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    • Comments always gratefully received, have to freshen the blog up and get mobile going. Long posts down to short quick bursts of information. Life has changed, technology has changed, so sites must change…..

  • Hey Sonny, I hear you – when writing it is sometimes difficult to shorten even though I know this is an art I have to learn. Hope you did not fall asleep reading this since it is a part of 4 articles on List Building – pretty important for business.

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