Infographics are simply put, visual or picture format representations of data.
Infographics serve the purpose of clarifying and communicating complex ideas through a widely accessible medium.
A well-designed infographic is an incredibly effective way to distill the concepts of a highly-specialized field.
Examples can be found in computer science, math, statistics, biology, placed into a form that can be understood by almost anyone.
Image representation is a big part of the current world of graphic design and Infographics are growing in popularity across the web like wild fire.
This is not a new concept, in fact, infographics have been an important part of visual culture for most of human history.
People have been using pictures to represent ideas for millennia, and the most effective attempts have become important artifacts of the collective human heritage.
Rock art of southern Africa is different from that of the central and northern zones, it is not homogenous. There is, for example, great diversity between the art of the Matopo Hills in Zimbabwe, the Brandberg in Namibia, and the Drakensberg Mountains in South Africa. Nevertheless, scholars have suggested that a great deal of San art throughout southern Africa may be explicitly and implicitly linked to San shamanic religion.
Modern maps, especially route maps for transit systems, using infographics is a technique used to integrate a variety of information.
Take a look at railway networks like the London Underground where maps are found on the trains, on the platforms and in tourist books. This is to assist people in making a decision whilst on the go, some even include featured landmarks.
Infographics have become a tool for internet marketers and companies, especially when using Social Media like Pinterest, Facebook or LinkedIn, to create content that others will link to, like and share, thus boosting a company’s reputation and online presence
Some great tips for designing infographics:
- Keep it simple! Don’t try to do too much in one picture.
- Decide on a colour scheme.
- Research some great facts and statistics.
- Think of it as a visual essay: ensure your arguments hold and are relevant.
- Remember that it’s all about quickly conveying the meaning behind complex data.
- Draw conclusions.
- Reference your facts in the infographic.
- Include your URL so people can be sure who made it.
- Plan and research.
- If required, use free software to create simple graphs and visual images of data.
- Use vector graphic software to bring these visualisations into the one graphic.
Ultimately, if you have a little design skill, the very best approach is to create all the simple graphs and illustrations yourself using vector graphic software. Your end result will be more visually attractive and you will have more freedom to be creative with it.
Social Media loves this picture sharing of knowledge just take a look at Pinterest, Facebook, LinkedIn and see who are sharing content in an Infographic format.
Attached is a visual image of a Workshop in Marketing for PA’s to be held in Durban, showcasing what a small business is able to do using this type of information.